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RSS is short for Really Simple Syndication. It is part of the XML family that
is used for syndicating information. Put simply RSS allows one web site to share
information with another web site.
As a web site publisher, RSS offers a way for them to publish their
information on many web sites, which in turns increases their reach on the
Internet and the amount of traffic they receive to their web site. They also
receive more one way links back to their web site. These benefits result in an
increase in their search engine ranking.
As a web site owner, RSS allows them to receive up to date links to
information on a regular basis that runs on auto pilot. When the publishing site
is updated, their web site is also updated.
The result of this is that their web site is updated more regularly which
also increases their search engine ranking.
The other benefit the web site owner receives from using RSS is that their
information remains "fresh" which encourages their visitors to return on a
regular basis.
However, the web site owner does not receive the complete articles, instead,
they receive a feed that contains a title, a brief description and a link to the
article that resides on the publishers web site.
The main disadvantage to the web site owner is that they trade off traffic
for content, as their visitors need to visit the publishers web site to read the
complete article.
But, this is a minor disadvantage considering all the benefits that RSS
offers the web site owner.
The web site owner will need to install some software in order for them to
receive RSS Feeds.
This software ranges from commercial packages the web site owner can purchase
all the way down to freeware. Before purchasing any software you should research
the different software packages that are available to ensure you get the
software that is most suited to your requirements.
Fortunately, setting up an RSS feed is relatively straightforward and should
only take a couple of hours at the most, and, once RSS is set up their is very
little maintenance (if any) required.
If you are a web site owner, you should consider the power of RSS and what it
can offer you and your web site.
Article Source: http://EzineArticles.com/?expert=Bernie_Wiemers
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