Launching A Brand At The Super Bowl With "Dreadful" Packagingby
JoAnn Hines
I picked this up on the news this week and was interested to hear Ad Age critic
Bob Garfield's take on the Super Bowl ad for American Home Health. Although he
loved the ad, he hated the packaging and in most cases the packaging is what
will sell the product -- or not.
How to Write
Advertising Headlinesby Joe Farinaccio
Writing headlines have you baffled? No need. Here's how you can write a great
headline targeted directly at your ideal prospect.
