Google Adsense Copywriting and SEOby David R
You don't have to be Ernest Hemingway to write copy for Google Adsense; you
just need to know the ins and outs?
Writing For The Web: How Good Copy Becomes Bad Marketingby Simon Townley
Keyword optimised copy often doesn't focus on the benefits for the customer. It
focuses on the features of your product or service. Bad idea. Bad marketing
